Adding services for your offline clients
Sell the Benefits, But Not the Website Itself
Adding services or value for your clients is a way to improve your relationship and keep them coming back for more.
There are a number of services you can add to your portfolio which they will love.
Being based online has its share of advantages.
Clients are plentiful and easy to come by, your company can operate from anywhere in the world, and with enough promotional efforts you can easily create a long-term client base that brings in recurring income and major projects. When it comes to ultra-low operating costs and simple marketing, running an online business is the way to go.
However, a number of online service businesses are in a unique position.
Rather than sticking exclusively to online business, they have the ability to pitch to local clients in their area for extra income and major projects. From local online marketing clients to web design and development, the opportunities for online businesses that aren’t afraid to approach offline clients can be huge.
Types of services you can add.
- Gmail: help them establish a gmail account for their business which will help reduce spam and give them wider access. They can still send emails from their company email account but it is all managed through gmail.
- Google Docs: Once you have established a gmail account you can then show them how to collaborate more using google docs plus you can use many of the features to then add different content to their site like slideshows and more.
- Open DNS: This is a great service that will enable the owner of the business to control the internal internet and reduce the chances of viruses etc. If he doesn’t want staff on facebook during the day he can turn it off and much more.
- KeyPass: A great piece of software to protect passwords and more from prying eyes. Also keeps bank accounts and logins secure.
- Shopping Carts: There are some great free shopping carts around and one especially that lets you turn any static or blog site into a ecommerce site with little change. You will get this info in the ebook.
- Paypal Accounts: Setting up Paypal accounts for your customers can be a valuable add on and allows them to make money.
- Social Bookmarking: A great added bonus especially if you are adding posts to a blog part of their website.
- And off course many more…….
YES Quentin, this is exactly what I’ve been waiting for!
I’m eager to create my own Offline Marketing Business.
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