Offline marketing Do ONE thing at a time!
I made this mistake myself for years.
You get a client, ask a bunch of questons, find out everything they need help with, then launch one big MEGA project where you fix it all.
Hey, it looks impressive to them and you can get big fees doing it this way.
But you’ll soon find this type of working arrangement leads to the dreaded “feast or famine” routine where you’re REALLY busy for 2 months then haven’t got a client in sight or the next 2.
Plus you bog yourself down in multiple “mini projects” and it can be difficult to execute them all to the best of your ability.
Instead what I find works best, is you ask all your questions like normal… but then propose just ONE project to fix their most pressing problem.
Focus all your energy and resources on that project, get a quick win and a happy client, then move them on to the next project.
Doing it this way you can charge almost the same amount for one project that you used to charge for the entire bunch, you’ll do better work and because you’re not multi tasking as much you’ll get it done quicker.
Plus clients like it better because they get a quick win and start seeing results faster.
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