Offline Business Marketing Manual

Posts Tagged ‘offline marketing’

I made this mistake myself for years.

You get a client, ask a bunch of questons, find out everything they need help with, then launch one big MEGA project where you fix it all.

Hey, it looks impressive to them and you can get big fees doing it this way.

But you’ll soon find this type of working arrangement leads to the dreaded “feast or famine” routine where you’re REALLY busy for 2 months then haven’t got a client in sight or the next 2.

Plus you bog yourself down in multiple “mini projects” and it can be difficult to execute them all to the best of your ability.

Instead what I find works best, is you ask all your questions like normal… but then propose just ONE project to fix their most pressing problem.

Focus all your energy and resources on that project, get a quick win and a happy client, then move them on to the next project.

Doing it this way you can charge almost the same amount for one project that you used to charge for the entire bunch, you’ll do better work and because you’re not multi tasking as much you’ll get it done quicker.

Plus clients like it better because they get a quick win and start seeing results faster.

With so many people getting into online businesses these days it is getting incredibly difficult to make money from online products unless you have the right mix and a fair bit of money to invest. We have been very blessed to have made a great living off our various online products like MP3 Sound Stream, HI FI Audio Stream, MSI Prompt etc.

Having said that a good percentage of our income also comes from designing, modifying, revamping and blogging other peoples business websites.

You see the skills we developed for our own products and services is also what a lot of small businesses would like for their websites.

You are probably the same.

You have learn’t what makes a website work and looking for ways to leverage that knowledge into more cash.

Well offline marketing has become a huge industry over the last few years which you can take advantage of.

1. Most web designers have come from a traditional marketplace and have no idea about keywords, alt tags, meta keywords, description and title tags and so the sites they create look great but simply don’t work.

2. Very few business traditional business sites understand the need for a constant stream of content to increase their online visability. They get their website built and thats it.

3. Producing this extra content is great however it is also important to get links to that content into as many different places as possible such as social bookmarking sites, portals and places where their customers hang out.

4. Lastly most businesses know very little about building lists and doing data base marketing to cash in on their current website.

Many of us already have a lot of tools and sites we can utilize to do this so you have a great opportunity to help these businesses get a much better Return on their website investment.

The Offline Business Marketing Manual takes you through the process of contacting these offline businesses and many tools you can use to help them in this area.

Mix this with what you already know and you have a business model that can generate some great returns.

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